International Science Community Association Research Journal of Engineering Sciences 2278 - 9472 2 3 2013 March 26 Bangladeshi Local Apparel Products Need Proper Branding to Sustain in the Competitive Market 52 57 EN P. Ganeshraj 1 Department of Information & Communication, Engineering, Anna University Chennai Regional, Center Madurai Madurai, INDIA Sivasankar A. 2 KarunyaS Ruth 1 Department of Information and Communication Engineering, Anna University Chennai, Regional Center Madurai Madurai, INDIA Veluchamy S. 2 S. Anitha 1 Department of Information and Communication Engineering, Anna University Chennai Regional Center Madurai Madurai, INDIA Veluchamy S. 2 SheebaJeya SophiaS. 1 Communication Engineering, Anna University Chennai Regional Center Madurai Veluchamy S. 2 Stamborska Michaela 1 Department of Material Engineering, Faculty of Metallurgy and Materials Engineering, VŠB-Technical University of Ostrava, 17. Listopadu,Ostrava – Poruba, CZECH REPUBLIC Vratislav Mares 2 Department of Non-ferrous Metals, Refining and Recycling, Faculty of Metallurgy and Materials Engineering, VŠB-Technical University ofOstrava, 17. Listopadu, 70833 Ostrava, CZECH REPUBLIC Kvicala Miroslav 3 Gedam S.C. 1 K.Z.S. Science College Kalmeshwar, Nagpur 441501, INDIA Deshmukh C.D. 1 M – Tech student, GCOE Amravati, Maharashtra, INDIA Phate. M.MangeshR 1 Dept. Of Mechanical Engg, TSSM’s, PVPIT, Bavdhan, Pune, Maharashtra, INDIA V.H. Tatwawadi 2 Dr.Babasaheb Ambedkar College of Engg and Research, Nagpur, Maharashtra, INDIA Modak J.P. 3 Mechanical Engg, Dept, Priyadarshni College of Engineerig, Nagpur, INDIA Reddy Sreenivasulu 1 Department of Mechanical Engineering, R.V.R. and J.C.College of Engineering (Autonomous) Guntur, AP, INDIA Rao Ch.Srinivasa 2 Department of Mechanical Engineering, University College of Engineering (Autonomous) Andhra University, Visakhapatnam, AP, INDIA Islam Md.Mazedul 1 Lecturer, Department of Textile Engineering, Daffodil International University, BANGLADESH Khan AdnanMaroof 2 > Review Paper 2013 1 21 2013 March 26 The importance of the textile industry in the economy of Bangladesh is very high. Local clothing brands are flourishing on the back of increasing demand from domestic buyers The rapid growth of the RMG industry in the country has not been enough supported by the growth of backward linkage facilities. Environmental changes, intensive international competition, unpredictable consumer demand, and market trends of variety and short product life cycles, compel the Bangladeshi textile and apparel industry to focus increasingly on the consumer as a way to meet these challenges. So, proper branding and manufacturing the quality product is mandatory to sustain in this global competitive market. Attracting the customer through proper branding with quick response has established new business strategies, new relationships and new procedures to speed the flow of information and merchandise between retailers and manufacturers of apparel and textiles. The objective of this paper is to briefly review competitive strategies in branding that are relevant to the Bangladeshi apparel industry, focusing specifically on differentiation and branding methods. Applications to both textile and apparel firms are made and a potential structures by which local brands like Cat's Eye, Westecs, Artisti, Kay Kraft, Aarong, Banglar Mela, Dorjibari, Lubnan, Artness, etc, may develop brands potentiality is introduced. This paper will aid industry in the development of textile and apparel brands, as well as recommendations on brand strategy and creation. A general overview of this paper is given below. Copyright@ International Science Community Association