International Science Community Association Research Journal of Engineering Sciences 14 3 2025 09 26 An analysis of Social media’s impact on consumer attitudes toward Sustainable fashion 15 17 EN MANIONGUI Kris Berjovie 1 Energy and Engineering, Laboratory of Mechanics, Higher National Polytechnic Institute, Marien NGOUABI University, P.O. Box: 69 – Brazzaville, Republic of the Congo NGOUALLAT Nice Mfoutou 2 Energy and Engineering, Laboratory of Mechanics, Higher National Polytechnic Institute, Marien NGOUABI University, P.O. Box: 69 – Brazzaville, Republic of the Congo and National Institute for Research in Engineering Sciences, Innovation, and Technology (INRSIIT), Brazzaville, Republic of the Congo Malanda Christ Ariel Ceti 3 Energy and Engineering, Laboratory of Mechanics, Higher National Polytechnic Institute, Marien NGOUABI University, P.O. Box: 69 – Brazzaville, Republic of the Congo MOUNDZA Debora 4 Energy and Engineering, Laboratory of Mechanics, Higher National Polytechnic Institute, Marien NGOUABI University, P.O. Box: 69 – Brazzaville, Republic of the Congo MALANDA Narcisse 5 Energy and Engineering, Laboratory of Mechanics, Higher National Polytechnic Institute, Marien NGOUABI University, P.O. Box: 69 – Brazzaville, Republic of the Congo and Building Planning and Public Works, Higher Institute of Architecture, DENIS SASSOU NGUESSO University, Kintélé, Republic of the Congo Chowdhury Sharif Muktadir Hossain 1 Charles Darwin University, Master’s of Data Science, Australia Khan Md Sagar Islam 2 London South Bank University, > Research Paper 2025 7 25 2025 09 26 This study explores the impact of social media on consumer perceptions of sustainable fashion. As environmental concerns and social media usage grow, understanding their intersection is critical for stakeholders in the fashion industry. A mixed-methods approach, combining quantitative survey data with qualitative insights, investigates how social media influences consumer attitudes toward sustainable fashion. Findings show that while social media, especially Instagram, plays a significant role in shaping perceptions, barriers such as cost and availability hinder wider adoption. This research offers recommendations for fashion brands and influencers to leverage social media for promoting sustainability, emphasizing authenticity and transparency. Copyright@ International Science Community Association