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Impacts of the Training and Additional Information on the Label of Origin on Mango Farmers

Author Affiliations

  • 1Faculty of Agriculture, Padjadjaran University, Bandung, Indonesia
  • 2Faculty of Agriculture, Padjadjaran University, Bandung, Indonesia
  • 3Faculty of Agriculture, Padjadjaran University, Bandung, Indonesia
  • 4Faculty of Agriculture, Padjadjaran University, Bandung, Indonesia

Res. J. Recent Sci., Volume 5, Issue (5), Pages 33-40, May,2 (2016)

Abstract

Previous studies show that farmers generally do not know the concepts and procedures to get mango origin labeling so that it can be concluded that their cognitive abilities related to the concept of origin labeling is still lacking, and so far the issues of the origin labeling have not been adequately addressed. The role of the farming group leaders is expected to be able to lead and mobilize their members to make innovation in product development of Gedong Gincu. Besides that, \"origin labeling\" publicity campaign needs to be encouraged in a number of ways, one of which is through providing sustainable guidance for farmers by various stakeholders involved. Manufacturers expect that the origin labeling will be able to increase their revenue and guarantee them better selling price than that of regular mangos, market network, and price certainty. The research used an experimental design to 69 traditional farmers, 114 transitional farmers, and 77 commercial farmers with 40 farmers as control data. Data was collective from May –August 2013 in Kecamatan Sedong, Greged, Astanajapura, Dukupuntang Kabupaten Cirebon. The variables measured were production process, use of technology, post-harvest handling, target market, farmers’ participation informing groups, market risk, access to capital, and selling methods of sales. The study revealed that there are changes among traditional, transitional, and commercial farmers in terms of their activity after they have been provided with additional training and information of origin labeling.

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