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Investigating the effect of Corporate Social responsibility, Perceived service quality, and Successful relationship with Customers on customers\' loyalty in Pars Khodro

Author Affiliations

  • 1Department of Business Management, Islamic Azad University Central Tehran Branch, Tehran, Iran
  • 2Department of Business Management, Islamic Azad University Central Tehran Branch, Tehran, Iran
  • 3Department of Business Management, Islamic Azad University Central Tehran Branch, Tehran, Iran

Res. J. Recent Sci., Volume 5, Issue (4), Pages 34-38, April,2 (2016)

Abstract

The purpose of this study is to investigate the influence of corporate social responsibility, perceived service quality, and successful relationship with customers on customers\' loyalty. This study attempts to evaluate the loyalty of Pars Khodro (an automobile manufacture) in Tehran, Iran. Among its customers, 384 are randomly selected. Required data has been gathered by structured questionnaire. SPSS and Smart PLS are used to analyze the data. Results demonstrate that customers\' perception of corporate social responsibility, perceived service quality, and customer satisfaction has a positive and meaningful influence on customers\' loyalty.

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