International E-publication: Publish Projects, Dissertation, Theses, Books, Souvenir, Conference Proceeding with ISBN.  International E-Bulletin: Information/News regarding: Academics and Research

Study of Consumer's Different Buying Behavior in Pakistan

    , ,

Author Affiliations

  • 1SZABIST, Islamabad, PAKISTAN
  • 2 Science and Art University, IRAN
  • 3 University of Yazd, IRAN

Res. J. Recent Sci., Volume 4, Issue (5), Pages 54-60, May,2 (2015)

Abstract

The current study has been carried out to find out the impact of packaging on the buying behaviour of urban and rural consumers of twin cities of Pakistan which are, Rawalpindi and Islamabad. Questionnaire approach was used to get the data related to the research study. A total of 600 questionnaires were distributed; 450 were usable. The study variables were tested for their using Cronbach's alpha in SPSS. Means, the grand means and the ANOVA was used to analyse the data. The findings indicate that better the packaging of a product; better the customer is attracted to the product. There is no huge difference among the rural and urban consumers while choosing among different brands. Their buying decisions are based on the packaging of the products. The study was limited tppnly the twin cities of Pakistan. Furthermore it is suggested that the sample size should be increased to have a better understanding and to generalize the results of the research. The study will help the manufacturer of the packaging and marketing to observe and perceive opportunities while targeting rural consumers. The paper focuses the buying behavior of rural and urban consumers of Pakistan. It helps the marketing managers to devise and implement the marketing strategy by focusing on behaviors of consumers.

References

  1. Sagar V.R and Kumar S, Packaging requirements for raw and processed foods, Beverage and Food world, 32, 24-28 (2005)
  2. Soroka W., Fundamentals of Packaging Technology, Published by Institute of Packaging Professionals Second Edition, (2000)
  3. Choi S and Burgess G., Practical mathematical model to predict the performance of insulating packages, Packaging Technology and Science,20(6), 369–380 (2007)
  4. Lee K, Kim H, An D, Lyu E and Lee D., Effectiveness of modified atmosphere packaging in preserving a prepared ready-to-eat food, Packaging Technology and Science,21(7), 417–423 (1998)
  5. Severin J., New Methodology for whole-package Microbial challenge Testing for medical Device Trays, J Testing and Evaluation,5(4),(2007)
  6. Kotler P, Marketing Management: Analysis, Planning, Implementation and control, Prentice Hall of India Private Limited (2004)
  7. Johnston R.G., Effective Vulnerability Assessment of tamper-Indicating Seals, J. Testing Evaluation, 25(4)(1997)
  8. Etzel M.J., Walker B.J. and Stanton W.J., Marketing, Tata McGraw-Hill New Delhi (2005)
  9. Kenneth R and Welt B, A Brief History of Packaging, The Institute of Foodand Agricultural Sciences (IFAS) (2002)
  10. Sehrawet M and Kundu S, Buying behaviour of rural and urban consumers in India: The impact of packaging, International Journal of Consumer Studies,31(6), 630–638(2007)
  11. Dabholker P and Thorpe D., Does Customer Satisfaction Predict Shoper Intentions?, journal of consumer satisfaction, dissatisfaction and complaining behavior,11(2) (1994)
  12. Dabholker A.P., Incorporating choice into an attitude frame work: analyzing models of mental comparison process, Journal of consumer Research, 21, 115-123 (1994)
  13. Kundu S.C. and Sehrawet M., Impact of packaging on consumer buying behavior, The Indian Journal of Commerce, 55, 26-35 (2002)
  14. Rimal R.N. and Real K., How behaviors are influenced by perceived norms: A test of the theory of normative social behavior, Communication Research, 32, 389-414 (2005)
  15. Saghir M., Packaging logistics evaluation in the Swedish Retail supply Chain, Packaging Technology and Science, 15(1), 37–46 (2002)