9th International Science Congress (ISC-2019).  International E-publication: Publish Projects, Dissertation, Theses, Books, Souvenir, Conference Proceeding with ISBN.  International E-Bulletin: Information/News regarding: Academics and Research

Creative Package, Elevation in Choices: The Influence of Packaging design on Marketing and Sales

Author Affiliations

  • 1Faculty of Art and Architecture, Islamic Azad University, Jouybar branch, Jouybar, IRAN
  • 2 Department of Art and Architecture, Islamic Azad University, Tehran branch,Tehran, IRAN

Res. J. Recent Sci., Volume 4, Issue (4), Pages 15-19, April,2 (2015)

Abstract

This research looks at the influence of packaging design on marketing and sales and this study it examined if, and to what extent, potency –related forum depicted by creative design and highly attractive color potency (HACP) of tissue paper packages shift to further quality and softness. Also, the influence of contributor awareness to design was taken into consideration. Information were gathered in a large supermarket, by examining what percentage of a typical sales month customers picked this packaged tissue paper. Findings show that forum depicted by creativity in special shift to quality and softness, however these results are most presented for contributor with awareness of design. Furthermore, the finding demonstrates two other influential factors namely product evaluations and price expectation.

References

  1. Orzan G., Sebranc., Iconaru C. and Macovie OI., Modeling impact of online social marketing campaigns on consumers, Environmantaly Friendly, Research Journal of Recent Sciences, 2(3),14-21 (2013)
  2. Creusen M.E.H. and Schoormans J.P.L., The different roles of product appearance in Consumer choice, Journal of product Innivation Management,22, 63-81 (2005)
  3. Sester C., Dacremont C., Deroy O. and Valentin D, Investigating consumers’ representations of beers through a free association task: A comparison between packaging and blind conditions, Food Quality and Preference, (2012)
  4. Bloch P.H., Brunel F.H. and Arnold T.J., Individual differences in the centrality of visual Productaesthetics: Concept and measurement, Journal of consumer research, 29, 551-565 (2003)
  5. Garber L.L., Hyatt E.M. and Starr R.G., Placing food color experimentation into a valid consumer context, Journal of Food Products Marketing,, 3-24 (2001)
  6. Isitua C.C., Igbinidu O.F. and Imariabe O.J., Microorganisms as sociated with gold jewelries worn by students in university of Benin, Ugbowo Campuses, Nigeria, Research Journal of Recent Sciences, 1(5), 46-50 (2012)
  7. Wichanat Tiwasing, Nopadon Sahachaisaeree, Distinctive, Design Perception: A Case of Toy Packaging Design Determining Children and Parents Purchasing Decision Procedia, Social and Behavioral Sciences, 42, 391-398 (2012 )
  8. Osborne H., What makes an experience aesthetic?, In M. Mitias (Ed.), possibility of the Aesthetic experience, Boston, NJ: Kluwer Academic Publishers, 117-138 (1986)
  9. Becker L., Van rompay T.J.L., Schifferstein H.N.J. and Galetzka M., Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations?, Food Quality and Preference,22, 17-23 (2010)
  10. Simone Mueller Loose and Gergely Szolnoki, Market price differentials for food packaging Characteristics, Food Quality and Preference,25, 171-182 (2012)
  11. Jalali S.M., Khadem M. and Javidani M., Investigationof the effective factors on Brand loyalty and repurchase intention(case study: Iranian consumers), Research Journal of Recent Sciences,), 1017 (2013)