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Exploration of Relationship between Content of Media, Body image and Choosing Clothes among Male and Female University Students

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Author Affiliations

  • 1Department of Sociology, Kharazmi University, Tehran, IRAN
  • 2 Department of Art, University of Uroumiyeh, Uroumiyeh, IRAN

Res. J. Recent Sci., Volume 4, Issue (10), Pages 58-63, October,2 (2015)

Abstract

One of the effective factors on formation of an individual’s body image and body management that leads to picking a special wearing style is media. The content of media can play a considerable role in shaping an “ideal body” or “a negative/positive body image”. This image, therefore, affects choosing clothes as one of dimensions of body experience. Accordingly, the present research investigates the relationship between content of media, body image and choosing clothes among male and female university students. To do this, a survey method was used. The population consists of 300 male and female students in associate degree, undergraduate and graduate degrees at Islamic Azad University. The participants aged 18-30 were selected through the random sampling method. Using the Cochran’s formula, 163 subjects were selected as the sample size. For the data collection, two standardized SATAQ-3 and researcher-made questionnaires in form of Likert scale were applied as the research instruments in order to measure the background factors like age, sex, and social status. The obtained results indicate that a positive and meaningful association exists between content of media and body image. Also, body image positively relates to choosing clothes. However, no meaningful association was observed between age, sex, and social status and body image.

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