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Ranking the Branches of Bank Sepah of Sistan Baluchistan Using Balanced Score Card and Fuzzy Multi-Attribute Decision Making Methods

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Author Affiliations

  • 1Department of Industrial Engineering, Zahedan Branch, Islamic Azad University, Zahedan, IRAN
  • 2 Assistant professor, Department of Agricultural Economics, University of Zabol, Zabol, IRAN

Res. J. Recent Sci., Volume 4, Issue (1), Pages 17-24, January,2 (2015)

Abstract

The evaluation of the performance of the organizations and enterprises with similar activities and the study of the results of their performance in a definite period are considered as strategic process. This process besides determining the competitive role of the organization had important role in continuous improvement of the organizations. The banks as the most important symbol of monetary market are not exception. As the optimized performance of the banks had important effect on economical development of Iran, providing the required grounds to improve the quality and quantity of the performance of the banks with healthy competition can have important role in achieving the goals. There have been various methods to evaluate the performance of the banks and most of the methods considered only the financial aspects of the performance and didn’t consider the quality aspects of the performance. In the present study to correct the above shortcomings, a model was presented to measure the performance of bank branches in various aspects. In this model, the performance of Bank Sepah was evaluated by Balanced score card and finally a combinational model of two methods BSC/FAHP was presented for final ranking of the branches. To evaluate the normality of the population distribution, Kolmogorov-Smirnov test was applied and finally by TOPSIS software and the results of the priority of the effective factors on the success of the strategy of marketing of the rank, the bank branches were ranked.

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