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Content analysis of political advertisements in local newspapers

Author Affiliations

  • 1Dept. of Journalism and Mass Communication, Central University of Karnataka, Karnataka, India

Res. J. Recent Sci., Volume 10, Issue (1), Pages 28-34, January,2 (2021)

Abstract

In democratic politics, political advertising plays an essential role as a form of political communication. This paper focuses on the form and content of political advertising messages appearing in major Telugu leading newspapers. The researcher wants to do in this study is that how a specific sort of text, the political advertisements paid for by the parties themselves and published in dailies, fills in as a pointer of how the political discourse has changed within the state. The populace of this examine turned into described as all political advertisements at the state level seeming in leading daily newspapers from January - June 2018. The period of six months end up being enough to envelop the appearance of most ads all through the period. Findings from the content analysis point out that political advertising messages communicated via way of means of the political parties had been particularly reflective of their directions.

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