Influenced of facebook campaign on the presidential election of Sri Lanka in 2015
- 1Department of Sociology, Wuhan University, China
Int. Res. J. Social Sci., Volume 6, Issue (4), Pages 1-10, April,14 (2017)
Facebook is one of the most famous and well known social media and utilized for election campaigning in different parts of the world. Recently, during the Presidential Election in 2015, a remarkable campaign was launched on Facebook, and it was a focal point in the history of social media campaign in Sri Lanka. This manuscript aims to analyze the influence of facebook election campaign on the Presidential Election of Sri Lanka in 2015; investigates the mechanisms/strategies used; the impact of this campaign on facebook users; the findings of qualitative and quantitative content analysis of facebook pages demonstrates the perceptions and behaviours’ of the two presidential candidates; and it is an exemplified sample containing 316 posts collected on the use of facebook during the period of election. Findings show that both candidates used an emotional and motivational appeal to create a social capital. Analysis shows that the comments given to the posts were influenced by the component of persuasion used on the posts. Users’ views mainly highlighted that facebook can be used as an influence channel for political campaigns and as a means to gain social prestige from voters.
- Wagner K.M. and Gainous J. (2009)., Electronic Grassroots: Does Online Campaigning Work., The Journal of Legislative Studies, 15(4), 502-520. http://dx.doi.org/10.1080/13572330903302539
- Bekafigo M.A., Cohen D.T., Gainous J. and Wagner K.M. (2013)., State Parties 2.0: Facebook, Campaigns, and Elections., The International Journal of Technology, Knowledge, and Society, 9(1), 99-112.
- Hanson G., Haridakis P.M., Cunningham A.W., Sharma R. and Ponder J.D. (2010)., The 2008 Presidential Campaign: Political Cynicism in the Age of Facebook, MySpace, and YouTube., Journal of mass communication and society, 13(5), 584-607.
- Kriesi H., Bernhard L. and Hänggli R. (2007)., Political strategies in direct-democratic campaigns., Unpubl. ms., Institute of Political Science, University of Zurich, National center of competence research. Working Paper No. 8 Page 01-47.
- Arulchelvan S. (2014)., New Media Communication Strategies for Election Campaigns: Experiences of Indian Political Parties., Online Journal of Communication and Media Technologies, 4(3), 124-142.
- Hoglund K. and Priyantha A. (2009)., Paying the price for patronage: Election violence in Sri Lanka., Commonwealth and Comparative Politics, 47(3), 287-307.
- Morin T.D. and Flynn M.A. (2014)., We are the Tea Party!: The Use of Facebook as an Online Political Forum for the Construction and Maintenance of In-Group Identification during the “GOTV” Weekend., Journal of communication quarterly, 62(1), 115-133.
- Rahman Taiabur (2005)., Parliamentary Control and Government Accountability in Sri Lanka:The Role of Parliamentary Committees., Bangladesh: Government that Works: Reforming the Public Sector.Dhaka: University Press Ltd.
- Dijck José van (2012)., Facebook as a Tool for Producing Sociality and Connectivity., Journal of Television and New Media, 13(2), 160-176.
- Woolley J.K., Limperos A.M. and Oliver M.B. (2010)., The 2008 Presidential Election, 2.0: A Content Analysis of User-Generated Political Facebook Groups., Journal of Mass Communication and Society, 13(5), 631-652.
- Zhu Junhuan, Luo Jiebo , You Quanzeng and Smith John R. (2013)., Towards Understanding the Effectiveness of Election Related Images in Social Media., ICDM Workshops 2013: 421-425.
- Dumitrica D. (2014)., Politics as \"Customer Relations\":Social Media and Political Authenticity in the 2010 Municipal Elections in Calgary, Canada., European Institute of communication and culture, Javnost-The Public, 21(1), 53-69.
- Kushin Matthew James and Yamamoto Masahiro (2010)., Did Social Media Really Matter? College Students’ Use of Online Media and Political Decision Making in the 2008 Election., Mass Communication and Society, 13(5), 608-630. ISSN: 1520-5436 print=1532-7825 online
- Gilmore J. and Howard N.P. (2013)., Does Social Media Make a Difference in Political Campaigns? Digital Dividends in Brazil’s 2010 National Elections., Center for Communication and Civic Engagement, Working Paper 2013-2, 1-23.
- Ledbetter Andrew M., Mazer Joseph P., DeGroot Jocelyn M., Meyer Kevin R., Mao Yuping and Swafford Brian (2011)., Attitudes Toward Online Social Connection and Self-Disclosure as Predictors of Facebook Communication and Relational Closeness., 38(1), 27-53.
- Lee Jayeon and Lim Young shin (2014)., Who Says What About Whom: Young Voters, Mass communication and society, 17(4), 553-572.
- Hayden C., Waisanen D. and Osipova Y. (2013)., Facilitating the Conversation: The 2012 U.S. Presidential Election and Public Diplomacy Through Social Media., Journal of American Behavioral Scientist. 57(11), 1623-1642.
- MOMOC A. (2012)., Social media in Romania: left wing or right wing? The case of the 2009 presidential campaign: Blogs and Facebook., Journal of Media Research, 2(13), 77-95.
- Kaczmirek L., Mayr Philipp, Vatrapu R., Bleier A., Blumenberg M., Gummer T., Hussain A., Kinder-Kurlanda Katharina, Manshaei Kaveh, Thamm Mark, Weller Katrin, Wenz A. and Wolf C. (2014)., Social Media Monitoring of the Campaigns for the 2013 German Bundestag Elections on Facebook and Twitter., GESIS-Working Papers.
- Ahmed Saifuddin and Skoric Marko M. (2014)., My name is Khan: the use of Twitter in the campaign for 2013 Pakistan General Election., 47th Hawaii International Conference on System Science, 2242-2251.
- Štětka Václav and Mazák Jaromír (2014)., Whither slacktivism? Political engagement and social media use in the 2013 Czech Parliamentary elections., Journal of Psychosocial Research on Cyberspace, 8(3).
- Kassim Asiyah, Badaruddin Shaharuddin, Nen Zurina M., Othman Sarina, Soh Mazian C., Isnin Nadrawina and Zaharim A. (2012)., Social Media and Ethnic Politics in Malaysia: A Locality Analysis in the 10th Sarawak State Election., Advances in Environment, Computational Chemistry and Bioscience, 407-411.
- Gustafsson N. (2012)., The subtle nature of Facebook politics: Swedish social network site users and political participation., Journal of New media and society, 14(7), 1111-1127.
- Reeves Peter (2009)., Political Parties and Political Marketing ‘Strategies’., British Academy of Management Conference 2009, 1-16.
- Johson Thomas J. and Perlmutter David D. (2013)., New Media, Campaigning and the 2008 Facebook Election., Mass communication and society 2011, 46-54.
- Negussie N. and Ketema G. (2014). Relationship between Facebook Practice and Academic Performance of University Students, Asian Journal of Humanities and Social Sciences (AJHSS), 2(2), 31-37., undefined, undefined