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E-commerce in India: its growth and opportunity in Indian business environment

Author Affiliations

  • 1BIT, Durg, CG, India and 3School of Commerce, Management and Research, ITM University Naya Raipur, CG, India
  • 2Department of Management Studies, Bhilai Institute of Technology, Durg, CG, India
  • 3School of Commerce, Management and Research, ITM University Naya Raipur, CG, India

Res. J. Management Sci., Volume 6, Issue (9), Pages 21-28, September,6 (2017)


E-Commerce has been defined as technological aided platform of performing business electronically through availability of internet and other support applications. In due course of time E commerce has turned to be major decisional area as its implementation helps customer to meet their requirements with minimum time thus reducing physical efforts. E-Commerce has been seen in all business sector and the most important area of study is service sector which not requires unique product design but also requires to develop secure and customer friendly environment for mutual benefit. E-Commerce can fetch more business opportunity in near future. E-commerce is bringing the paradigm shift in the business world for trading. The information and communication technology has brought a change in business ecosystem and is progressing at good rate to develop business model through to meet customer expectation and satisfaction. The adaptability rate of E-Commerce in financial institutions like banks by customer seems to be still in developing stage and needs more strategic collaborations and organizational restructuring in terms of customer management both electronically and physically. If the organization want to grow the organization must adopt and strategic move of technology adoption for its expansion across three boundaries viz: local, national and international. Adoption of E-Commerce will create new way of doing business and can set off traditional business model to generate enhanced revenue keeping what customer wants from the organization. The study is aimed to know the present status of E-Commerce and its growth in terms of adoption which will define its current trends. Also the study explodes in knowing various key drivers, challenges and opportunity that will enable the researcher to find some significant variables contributing towards adaptability of E-Commerce usage from consumer’s perspective.


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