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The changing perception of today’s women towards online shopping

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Author Affiliations

  • 1Bhilai Institute of Technology, Bhilai, CG, India
  • 2Department of Management, Bhilai Institute of Technology, Bhilai, CG, India

Res. J. Management Sci., Volume 6, Issue (8), Pages 6-10, August,6 (2017)

Abstract

Internet marketing provides abundance of opportunities to the marketer. It is growing at a phenomenal pace worldwide and India is also witnessing the same. All these have paved the way for marketer to work in new type of market i.e. online line. It has compelled the marketers to understand and target the customers in more efficient way by changing their marketing strategy. Marketers are now very much involved in understanding online buying behavior. The parameters on which they are working are identification of online customers, what they buy, when they buy, why they buy, what are the other factors affecting their online buying behaviour (like social media). Both working and non-working women play a key role in buying decision. Understanding online market will help in exploring buying behaviour of women customers from the age of brick to click. Now women have opened a new avenue for marketer to design their marketing strategy to entice them. Women’s role as the family purchasing agent is now changing as number of working women are increasing day by day. By this article different strategies adopted by the marketer will be known and what other strategies they can adopt to serve very important segment of society in a better way. Women perception towards online buying will examine the various factors that influence the working and non-working female shoppers’ attitude towards online shopping. Marketers should consider them very seriously and give them utmost importance for framing marketing strategies.

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