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A study on customer satisfaction towards footwear in Bilaspur city, India

Author Affiliations

  • 1Chouksey Engineering College, Bilaspur Chhattisgarh, India
  • 2Chouksey Engineering College, Bilaspur Chhattisgarh, India
  • 3Chouksey Engineering College, Bilaspur Chhattisgarh, India

Res. J. Management Sci., Volume 6, Issue (5), Pages 44-49, May,6 (2017)

Abstract

Customer footwear selection according to the need and demand is the major analytical target of this study and make a proper result to its demonstration according customer satisfaction. The objective of this research paper is to evaluate factors that have a significant influence on footwear selection and customer satisfaction. This is a descriptive study conducted on 127 respondents from Bilaspur city. The difference in the perception due to various factors is measured by Z test in footwear selection. The self-reported scale is used. Practical implication of this study is to identify the various criteria that results in footwear selection among the respondents. Also this study helps the footwear retailers to know about customer footwear choices. The study has social implication in finding out footwear selection behavior of individuals of the society. This study confirms some findings from the Bilaspur. However, results from Bilaspur indicate that at least male and female perceptions are different in nature for selection and judgments towards footwear.

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