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Gender differences in buying decision for Food and Grocery products

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Author Affiliations

  • 1BIT, Durg, CG, India
  • 2BIT, Durg, CG, India
  • 3BIT, Durg, CG, India

Res. J. Management Sci., Volume 6, Issue (5), Pages 35-38, May,6 (2017)

Abstract

Traditionally, Food and grocery purchasing is a part of women decisions, but according to modernization a change in roles are seen in every family. Engagement of men in food and grocery purchasing decision give a view to research on the field, with their present beliefs. In this study, a general decision related to money spent, choice of store, promotional information and factor that motivate taken explored by gender differences is being researched. Research methodology includes a simple random sample of 150 male and female food and grocery buyers. Findings of the study explain significant difference between male and female purchasing decision. Men take purchasing decision from box line stores where women prefer combination stores. Print and audio visual influence more to men rather than women influence from public relation.

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