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A Study on advertisements upheld by ASCI in controlling advertising of educational institutions and programs during the admission period of 2015

Author Affiliations

  • 1 PIMR, Indore, MP, India

Res. J. Management Sci., Volume 6, Issue (1), Pages 1-5, January,6 (2017)

Abstract

Advertisements of educational institutions have been consistently criticized for making irrational claims and results. In many scenarios even the affiliation and governing boards have been manipulated. These continuous violations over the years, forced the Advertising Standards Council of India (ASCI) formulate its special guidelines for the advertisements of Educational Institutions (such as Universities, Institutes and School) and Programs which came in effect from 1st September 2013. The special guidelines covered various Indian Universities, Institutes and Colleges, Schools, Coaching Institutes etc considerably controlled the unethical claims made in the advertisements. The research study analyzed advertisements of educational institutes upheld by ASCI during the period of May 2015 to July 2015 which was the period where educational institutes tend to advertise the most for the forthcoming academic session in order to get maximum admissions. The study also analyzes the reasons why the advertisements of various institutes and programs were banned.

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