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Internet Banking: Adoption among Bank Customers of Dakshina Kannada District, India

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Author Affiliations

  • 1Department of Commerce, Manipal University, Manipal-576104, Karnataka, INDIA
  • 2 Department of Commerce, M.G.M. College, Udupi-576102, Karnataka, INDIA
  • 3 Project Manager, Manipal Digital Systems, Manipal-576104, Karnataka, INDIA

Res. J. Management Sci., Volume 4, Issue (9), Pages 1-9, October,6 (2015)

Abstract

The objective of this paper is to find factors that affect adoption of internet banking in Dakshina Kannada District. This study was based on survey conducted through questionnaire. Data was gathered from bank customers of Dakshina Kannada District. The result of the study point out that, the perception, drivers and key barriers that bank customers of Dakshina Kannada District reflected and face to adopt internet banking are: lack of awareness, low trust, security risk, lack of access and exposure about internet banking. Whereas some respondents reflect that it is easy, cost and time saving, convenient service of bank available around the clock and across the geographies. The study proposes a number of measures which could be useful for banks. The findings may support banks to have a better understanding of customers’ perception to adopt internet banking. This may help banks’ to formulate enhanced strategies that could significantly affect internet banking services and its adoption.

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