International E-publication: Publish Projects, Dissertation, Theses, Books, Souvenir, Conference Proceeding with ISBN.  International E-Bulletin: Information/News regarding: Academics and Research

Effect of Orgenised retail on Unorgenised retail in Indian retail market

    , ,

Author Affiliations

  • 1 Pioneer Institute of Professional Studies, Indore, INDIA
  • 2 Institute of Management and research, IPS Academy, Indore, INDIA
  • 3 Pioneer Institute of Professional Studies, Indore, INDIA

Res. J. Management Sci., Volume 1, Issue (1), Pages 7-13, August,6 (2012)

Abstract

Retail is currently the flourishing sector of the Indian economy. This trend is expected to continue for at least the next two-three decades, and it is attracting huge attention from all entrepreneurs, business heads, investors as well as real estate owners and builders. Availability of quality, retail space, wider availability of products and brand communication are some of the factors that are driving the retail in India Retail sector is also supporting to create huge employment while a new form of organized retail sector has emerged within the retail industry and it gave speedy phase to Indian retail sector. The rationale of the study is twofold: First, to examine the nature of changes in the retail sector taking place due to organized form of retailing and implications of shift to this new form of retailing. Secondly, this area has remained largely an unexplored part of research till date especially in the Indian context. The broad objective of the study is to understand consumer behavior towards organised and unorganised retail stores and to find out the consumers satisfaction level from organised retail stores as well as unorganised retail stores. The perception of the traditional retailers about the modern retailing. The study uses primary data collected through in depth qualitative analysis to represent organized and unorganized retails sectors respectively.

References

  1. Agrwal Vaishli and Sanjay Mishra (2008) Role of Retailers in redusing inventory and improving customer satisfaction: An empirical study of consumer durables -Indian Journal of Marketing, (36-43) (2008)
  2. Bhatnagar Gitanjali , Retail Revolution -Indian Journal of Marketing, (13-17) 2004)
  3. Joseph Mathew, Nirupama soundararajan, Manisha Gupta, and Sanghamitra Sahu Impact of Organised Retailing on Unorganised Sector Working paper ICRIER, 222 (2008)
  4. Baseer Amatual and G.Laxmi Prabha, Prospects and problems of Indian retailing - Indian Journal of Marketing, (26-28) (2007)
  5. Dave Sumita, Shikha Sondhi and Saket Ranjan Praveer, Effectivness of E-Tailing in the era of Techno Revolution in retailing With respect to Vending Machines-Journal of Marketing and Communication,4, (71-79) (2008)
  6. Gupta C.P. Rajeev Agarwal and Madhulica sinhaOrganised Retailing and its effect on consumer buying behavior with special reference to Agra city - Journal of Marketing and Communication,4, (80-88) (2008)
  7. Dixon, T J. The Role of Retailing in Urban Regenera-tion, Local Economy, 20(2), 168-182 (2005)
  8. Venkatshwarlu,H. and C.V.Ranjani, Small Vs Mall - Indian Journal of Marketing,29-33 (2007)