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Marketing Strategy of Siemens Engineering Company in Chinese Business Environment

Author Affiliations

  • 1Hamdard University, Karachi, PAKISTAN
  • 2 Signature Solutions, Karachi, PAKISTAN.
  • 3 FUUAST, Karachi, PAKISTAN

Res. J. Engineering Sci., Volume 3, Issue (9), Pages 7-11, September,26 (2014)

Abstract

Siemens is considered as one of the most trustworthy partner of China as it has a huge part in the development of the country, China. The company has set the position of more than 70 companies in China that are operating successfully in country. The basic purpose of this paper is to evaluate the marketing strategy of Siemens in China as the company has a great influence in Chinese market. The paper aims to discuss about the factors that are influencing the sales of the organization and the purchasing power of the customers in any environment. The mission of the company is to produce the products by keeping the “best to produce” fact in mind.

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