International E-publication: Publish Projects, Dissertation, Theses, Books, Souvenir, Conference Proceeding with ISBN.  International E-Bulletin: Information/News regarding: Academics and Research

Attitudes of College Going Girls and Boys towards Stylized Dresses

Author Affiliations

  • 1Dept. of Textile and Apparel Designing, I. C. College of Home Science, Chaudhary Charan Singh Haryana Agricultural University, Hisar, INDIA
  • 2Dept. of Textile and Apparel Designing, I. C. College of Home Science, Chaudhary Charan Singh Haryana Agricultural University, Hisar, INDIA

Res. J. Family, Community and Consumer Sci., Volume 2, Issue (8), Pages 1-3, September,27 (2014)

Abstract

The aesthetic expression through the use of dress plays a part in lives of people everywhere that an understanding of aesthetic act of dressing requires knowledge of the connection between cultural setting and individual display and that promotion of any particular standard for dress has meaning only within the society in which it emerges. Herbert Spencer said, ‘The consciousness of being well dressed give a peace such as a religion cannot make a man but it does much to explain him, by use of different types of fabric, colors, designs, fit of dresses, style of wearing of dresses. Study was conducted in CCSHAU Hisar to assess the attitude of boys and girls towards fashion dress. Weighted mean and percentage was calculated. It was found that mostly boys and girls were favourable in acceptance of fashion dress.

References

  1. Grewal S., Adaptation of traditional embroidery designsfor fabric painting on jacket, Unpublished Master Thesis,CCS Haryana Agricultural University, Hisar, (2011)
  2. Gupta,A., A comparative study of clothing practices andpreferences of college going girls residing in Bombay andDelhi belonging to middle income group., Master’s Thesis,Punjab Univ., Chandigarh, (1988)
  3. Chen Q., and Wells W.D., Attitude toward the Site., Journal of Advertising Research, 39(5), 27-37 (1999)
  4. Mac Kenzie S.B., Lutz R.J., and Belch G.E., The role ofattitude toward the ad as a mediator of advertisingeffectiveness: A test of competing explanations., Journal ofMarketing Research, 23(2), 130-143 (1986)
  5. Taylor S.L. and Cosenza R.M., Profiling later aged femaleteens: mall shopping behaviour and clothing choice., Journal of Consumer Marketing, 19(5), 393–408 (2002)
  6. Fernandez P.R., Impact of Branding on Gen Y’s Choice ofClothing., The Journal of the South East Asia Researchcentre for Communications and Humanities, 1(1), 79-95(2009)
  7. Tapscott D., Growing up Digital, 64, (1997)
  8. Ess C., Culture, technology, communication, (31–48)Albany, NY7 State University of New York Press, (2001)
  9. Kzero Kids, Tweens and Teens in Virtual Worlds., fromhttp://www.slideshare.net/nicmitham/kids-tweens-andteens-in-virtual-worlds-2091502,(2009)