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Search Engine Optimization: A Study

Author Affiliations

  • 1Department of Computer Science, S.S.V.P.Sís Science College, Dhule, Maharashtra, INDIA
  • 2Department of Computer Science, North Maharashtra University, Jalgaon, Maharashtra, INDIA
  • 3Department of Computer Science, North Maharashtra University, Jalgaon, Maharashtra, INDIA

Res. J. Computer & IT Sci., Volume 1, Issue (1), Pages 10-13, February,20 (2013)


As popularity of web increases, millions of people use search engines to discover information. But search engine users are interested only in top few result pages. So promoting a website in search engine result is a major task in website development. Search engine optimization (SEO) is to complete this work. But sometimes black hat SEO techniques are used which mislead the search engine and increase page ranking higher than deserved in search engine results. This paper present feature of search engine page rank algorithms, SEO techniques and black hat SEO techniques.


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