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Analysis of the gross profit and gross margin of sea-fish marketing near coastal market sites of Purba Medinipur District, West Bengal, India

Author Affiliations

  • 1Egra S.S.B. College, Egra, West Bengal-721429, India

Res. J. Animal, Veterinary and Fishery Sci., Volume 7, Issue (2), Pages 1-10, November,24 (2019)


The present study deals with the gross profit, gross margin and interrelation between effective variables on sea-fish marketing near the coastal part of Purba Medinipur district. This geographical area is remarkably potential for sea-fish collection. Many trawler switch points or sea-fish harbors are located in this area. Wide-spread continental shelf made this area for large sea fetch towards the sea. Only four sea-fish harbor sites were considered for this study. These are Digha Mohana (21°37\'50.6\"N/ 87°32\'36.4\"E), Shankarpur (21°38\'17.8\"N/ 87°34\'45.9\"E), Junput Market (21°43\'29.0\"N/ 87°48\'42.4\"E) and Petuaghat fishing harbor (21°47\'43.7\"N/ 87°52\'50.2\"E) site respectively. The edible sea-fish list was prepared which are popularly collected from this coastal zone and verified the list with ZSI (Kolkata) reference. 200 sea-fish selling market sites were considered for this study which is closely located or adjacent to the coastal site and interviewed the concern marketers with standard questionnaires. Eleven directly related societal variables were considered to make the relative performance on market profit or loss. Robust and faithful statistical methods were used to estimate the gross profit and gross margin and multi linear regression model of Pearson, Spearman and Kendall test were employed on the concerned surveyed data. The result reveals that, gross profit as well as gross margin is very high for the sea-fish business over the considered market sites. If the high investment owned by the retail marketers or fishmonger, then the marginal profit should be increased for this society.


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