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Factors influencing purchasing pattern of fish among household in Batticaloa District, Sri Lanka

Author Affiliations

  • 1Department of Agricultural Economics, Faculty of Agriculture, Eastern University, Sri Lanka
  • 2Department of Agricultural Economics, Faculty of Agriculture, Eastern University, Sri Lanka

Res. J. Agriculture & Forestry Sci., Volume 6, Issue (3), Pages 1-4, March,8 (2018)


Purchasing pattern of fish among households is determined by many factors including socio demographics of consumers. This study was designed to analyze various factors affecting expenditure on fish purchases in the study area. The study was carried out in different markets in Batticaloa District. Data related to socio economic traits of households, expenditure incurred in fish purchase, consumption pattern and frequency of fish purchase were collected from 120 respondents in 6 markets across 6 Divisional Secretariat Divisions in Batticaloa District. Purposive sampling technique was used to select the respondents. Information pertaining to study was collected from primary and secondary sources. A pre-tested structured questionnaire survey and personal interviews with key informants were the methods used to collect primary data. Secondary data was obtained from relevant articles and publications of government organizations. Data analysis including correlation analysis and multiple regression analysis were performed in SPSS ver. 22.0 package. Dada revealed that majority of the respondents in Batticaloa District consume both marine and inland fish while the consumers in study area mainly consider both price of fish and fish characters in purchasing decisions. Total expenditure on fish was significantly affected by total family income per month (p<0.01) quantity of fish purchased per month (p<0.01), type of fish purchased (p<0.01).


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